- Who are you?
- The new Number Two
- Who is Number One?
- You are Number Six
- I am not a number, I am a free man!
The previous dialog can be found from a TV-Serie from the 60's. And it can be heard from Iron Maiden's song called the Prisoner that can be found from their breakthrough album The Number of The Beast.
What I'm referring here is not the serie, not the song or not even the band, even though the band and the songs are one of my all time favorites and has been a significant influence even for my reading habits. The point in here is to be a post about naming the mobile phone products for nowadays market. It seems that most of the mobile phone manufacturers use some sort of numerical naming convention for their phone models. Something referring to some car model naming. It seems to work anywhere else but in the states. So, Sonyericsson named it's next big thing to be called Idou (Not pronounced I Do You :D), RIM has it's blackberry and apple has it's Iphone. Nokia is using the numbering system with a character N or E in front of it what comes to be the sign to tell if it is a multimedia (N-series) or business-like (E-series) phone.
Now, yesterday evening I was watching second to last Conan O'Brien -show, where the host was asking his nicely pre-defined questions from Jerry Seinfeld. He asked about Jerry's attitude towards the future technology. And named precisely only Blackberry and iPhone. He did not talk about Multimedia Computer X87987387 v4 or anything that type of nerdish named phone model, e.g. Sonyericsson W960i (Injection??) or Nokia N96 etc. My point being here is that if I understand human mind at all, it is easier to so called normal people to adapt to naming convention that's referring to something familiar or easily swallowable, like iPhone, Razor etc. The numbering stuff is strictly easily adopted by the nerds and geeks, and why not, that's ok, fine by me, I can see myself in that category, too. After this long babbling about the names and the people I'd like to sharpen my point to be that the BIG markets should be among the normal, middle-class -people, who nowadays are not THAT much technologically oriented, even though they all seem to have their personal PC:s or MacBooks, which they proudly use for Facebooking everything in their life. And that's the mass (in my mind) where to target the marketing and therefore should the naming convention of the products been taken under serious re-consideration.
Or then again, not. Like I care :D
Saturday, February 28, 2009
(69th) What's your name?
Labels:
apple,
blackberry,
iphone,
Iron Maiden,
nokia,
number of the beast,
RIM,
sonyericsson,
the prisoner
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